This month saw a seemingly spontaneous breast awareness campaign spread rapidly around the world via the hugely popular social networking site, Facebook.

Women were encouraged to change their personal 'status' to the colour of their bra. Within hours hundreds of thousands of womens profile's read, for example, 'Green', 'Hot pink' or 'Sky blue'! The curiosity the random statements of colour had on others was the key to the success of the viral campaign.

According to one blogger, speaking to the Daily Telegrah: “Women everywhere are setting the bra colour they're wearing today as their Facebook status.

“The purpose is to promote breast cancer awareness, and remind women to get checked.

"The disease is very often curable if caught early enough.”

According to the same publication, the top colours were white, black and beige!